Don Vinni – Marketing and Brand Management Expert

Welcome to

Don Vinni's
World of Excellence

Discover the journey, achievements, and vision of Vincent Emokpaire, known as Don Vinni, a trailblazer in the marketing and brand management sectors. With over two decades of experience, Don Vinni is committed to driving strategic growth and delivering exceptional results across the West African market and beyond.

Who is Don Vinni?

Vincent Emokpaire, affectionately known as Don Vinni, is the CEO of Octoplus Marketing Group and a distinguished member of the Forbes Business Council. He is also a Fellow of both the Chartered Institute of Marketing and the Nigerian Institute of Marketing.

A Legacy of Leadership

Don Vinni’s career is defined by his dedication to excellence, innovation, and strategic growth. His extensive experience spans various industries, including FMCG, telecoms, technology, consulting, marketing communications, sales, RTM, distribution, and logistics. His leadership philosophy integrates data-driven insights with creative strategies, ensuring that his teams consistently outperform the competition.

Vision

To redefine marketing and brand management in West Africa through innovative strategies and unparalleled execution.

Mission

To deliver impactful campaigns that delight clients, customers, and consumers, driving growth and operational excellence.

Current Roles

Octoplus Marketing Group

CEO, Nigeria, Senegal, Cote d’Iviore and USA

Digital & Media Strategies for top FMCG, Finance Companies and Conglomerates.

Strategized, planned and executed over 200 go to market strategies, product launches, media buying, public relations, activations and events across; Nigeria, Senegal, Cote d’Iviore

Oversees operations and strategic direction, ensuring consistent growth and excellence.

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WRDL Global

Managing Director

Distribution, Warehousing and Logistics of top FMCG Brands in Lagos to Modern Trade & General Trade.
Over 5000 General Trade & 100 Modern Trade Universe in Lagos, Nigeria.

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Forbes Business Council

Official Member

Collaborating with other industry leaders to drive forward-thinking business strategies.

Professional Journey

Wonderland Lagos

Founder

Idealized and co-founded Wonderland Lagos.

Birthed the Biggest ever ”Disney Land” in Lagos.

Created a Christmas Experience for Nigerians from Dec 15th 2021 to January 3rd 2022 at a time when it was difficult for most Nigerians to afford a holiday experience outside Nigeria.

Pioneered a 19-day unforgettable holiday experience destination.

Different activities for different age classes: Christmas In Wonderland Lagos; Wonderland Market, Qatar Live In Wonderland Lagos, Wonder X.

The Coca-Cola Company

HORECA Leader & Expert -Planned, Led and Executed first-ever Nigeria Coca-Cola Mix Activations.

Planned and Managed the birth of Schweppes Premiumization.

Customer Marketing Leader - Managed and Led Cinema Optimization and the first Center Of Excellence - COE for Nigeria

Trade Marketing Leader

Shopper Marketing Expert

Key Account Management Expert

Channel Specialist

Route to Market - RTM Specialist

Cod Drink Execution Specialist

Right Execution Daily - RED

Distributor Management

Revenue Growth Management/OBPPC Management

Mondelēz International

Rescued a 7% decline of Candy YTD numbers from a -12% decline.

Planned and executed launch of Cadbury Tom Tom Strawberry and Lemon.

Nestlé

Brand Management for Maggi, the biggest seasoning brand in Nigeria with over 50% Market share

Key Member of Project Sales-Max, a project designed to re-engineer Marketing & Sales in Nigeria which would eventually propel through brand Nestle to over 20% growth in 2009 & 2010.

Led and managed the first-ever Events & Experiential Marketing Department in Nestle Nigeria.

Led, Managed and Executed Brand Activations and innovative Experiential activities for all Nestle Brands; Maggi, Milo, Nescafe, Golden Morn, Nido and Milo Crunchy

Led, managed and trained 3 new Activation Agencies and 1 inherited for 4 years delivering massive growth and turnover for Nestle

Managed a Marketing Budget of over $12 million for dedicated Brand activations.

Expertise

Transforming Challenges into Opportunities

Don Vinni’s areas of expertise reflect his comprehensive understanding of the marketing landscape. His skills ensure that he can address any challenge with a strategic and effective solution.

Marketing Management

Crafting strategies that drive brand growth and market penetration.

Experiential Marketing

Creating immersive experiences that resonate with consumers.

Media Management

Leveraging media to maximize brand visibility and engagement.

Distribution, Sales & Route To Market

Ensuring seamless product distribution to meet consumer demand.

Some projects executed by Don Vinni

Octoplus Marketing Group

NBC Yacht Club Event 2024

Wholesale Retail Distribution Limited (WRDL Global)

Providing Top-Notch Distribution and Sales Services

Distribution, Warehousing and Logistics of top FMCG Brands in Lagos to Modern Trade & General Trade
Over 5000 General Trade & 100 Modern Trade Universe in Lagos, Nigeria.

Wonderland Lagos

Wonderland Project 2022

The Coca-Cola Company

AfroBeach Rave

Cadbury Nigeria

Launch of TomTom Strawberry & Lemon Flavors 2013

Nestle Nigeria

Milo Champ Camp 2012

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What Industry Leaders Say About Don Vinni

I worked with Vincent during the innovative Sales-MAX project whose objective was to re-engineer the approach to Sales in Nestle Nigeria (a +500mio USD p.a turnover business). As team project leader, I can say without any shadow of doubt that Vincent was the team member who impressed me most with his strong team spirit, energy and proactivity. Vincent is a wonderful character who knows how to focus to achieve desirable results even in the midst of difficult obstacles. I highly recommend him.

David Afflu General Manager at GB Foods

Vincent Emokpaire is a rare kind of professional; he sits at the top 10%, the ones who will get it done absolutely, positively, whatever it takes! Vincent sees no barriers and will bring innovation to play in solving seemingly unattainable goals. A pivotal strength which Vincent has is his ability to work with and manage diverse teams and customers, he is at his best with people and understands the value each connection brings to the table and how to harness same while adding value.

Azukaego Chukwuelue Supply Chain Professional

Vincent is an industry leader in fast moving consumer goods from both B2B and B2C perspectives and is an expert in sales channel management.

Chimdi Azuike Manager, Strategic Design

Vincent is a passionate, dedicated and self- driven individual.The energy and zeal he brings to the workplace is unparalleled.He is a go getter and does not settle for less.With him in your team, you can go to sleep with your executions and be rest assured that quality is guaranteed.It was such a pleasure to have worked with him on various projects.He is indeed a great asset to any organisation!

Amaka Onyemelukwe Senior Director, Public Affairs, Communications and Sustainability, The Coca-Cola Company

I am yet to comprehend how he did it. Vincent single handedly managed the entire commercial and customer function for Coca-Cola NIgeria working across over 1,000 key customers , 700k retail outlets, organizing > 60 experiential events while ensuring that the strategy got RTM, Execution, Shopper and Digital was aligned to the Company vision. While at the same time leading the business unit wellness initiative and excelling at it. He got awards every month and finally received the converted employee of the year in 2018. He’s one of the rarest employees I have seen that perfectly combines loyalty, passion, integrity and hard work at the same time. I’ve been blessed to have worked with you and know that you will definitely excel in everything you do because you don’t settle for anything but the best. All the best Vincent.

Peter Ekunkoya Co-Founder at Vendy (YC W'22)

Latest Insights from Don Vinni

Effective Time Management For CEOs Managing Multiple Ventures

Time management is an important skill for everyone, but for CEOs juggling multiple ventures, it can become an absolute necessity.

Get in Touch with Don Vinni

Whether you are interested in learning more about his work, collaborating on a project, or seeking his expertise, Don Vinni is always open to new opportunities and connections.